by Mirka Tallus | Feb 19, 2024 | Google Ads
Google’s Consent Mode V2 becomes mandatory in Europe if one wishes to continue collecting data with Google Analytics and Google Ads systems. Consent Mode communicates to analytics and advertising systems the consent for tracking that users have given in the...
by Mirka Tallus | Oct 3, 2023 | Google Ads, Keyword Research
If you’re a business running Google Ads, chances are you’ve had to set up or manage the ad account structure. Though there are many ways to structure your ad account, there are some best practices that you should consider while doing so. Optimally structured accounts...
by Mirka Tallus | Jul 17, 2023 | Google Ads
Table of contents: 1. What is the quality score in Google ads? 2. Where to find quality scores in your ads account 3. Why quality scores are essential 4. Several ways to improve your quality score Google Ads’ quality score is something worth understanding as an...
