by Mirka Tallus | Mar 26, 2024 | Web Analytics
In an era where privacy concerns and ad-blocking technologies are on the rise, marketers and webmasters are constantly seeking more reliable ways to collect data. Server-side tagging emerges as a beacon of hope, offering a robust solution to many challenges faced by...
by Mirka Tallus | Feb 19, 2024 | Google Ads
Google’s Consent Mode V2 becomes mandatory in Europe if one wishes to continue collecting data with Google Analytics and Google Ads systems. Consent Mode communicates to analytics and advertising systems the consent for tracking that users have given in the...
by Mirka Tallus | Oct 3, 2023 | Google Ads, Keyword Research
If you’re a business running Google Ads, chances are you’ve had to set up or manage the ad account structure. Though there are many ways to structure your ad account, there are some best practices that you should consider while doing so. Optimally structured accounts...
by Mirka Tallus | Jul 17, 2023 | Google Ads
Table of contents: 1. What is the quality score in Google ads? 2. Where to find quality scores in your ads account 3. Why quality scores are essential 4. Several ways to improve your quality score Google Ads’ quality score is something worth understanding as an...
by Mirka Tallus | Oct 14, 2022 | Google Partner
We became an official Google Partner earlier this month. The official partnership strengthens our ability to provide our clients with high-quality digital marketing services, training, and consulting regarding Google’s advertising products. This fall, we have...